This year’s theme, Making Sense, explores how we navigate complexity—clarifying through visual language while fostering intuitive connections that transcend information overload.

To shape the visual narratives of tomorrow, we must look beyond individual disciplines and examine the ecosystems—technologies, platforms, and systems—that shape how we perceive, interact, and engage. It’s about balancing paradigmatic understanding, where design brings order and clarity, with sensory resonance, where meaning is felt instinctively.

Building on the insights of last year’s speakers in identity design, we spotlight those whose work is deeply embedded in the very fabric of the products and ideas they shape—where design is not an external service but an integral part of building and evolving systems from within.